TipTap is a headless rich-text editor built on ProseMirror. This article explains why storing TipTap JSON documents in your database is preferable to storing HTML strings. JSON is easier to validate, transform, search, and migrate. We cover schema migration strategies, server-side rendering via generateHTML, custom node rendering, and how to share the same JSON across multiple presentation contexts (web, mobile, email). The article also touches on image handling, code block syntax highlighting, and how to keep your editor bundle size reasonable.